2022 KOL营销白皮书-68P【数据报告】。主要学习目录内容如下:
一、2022 KOL营销六大趋势
1.KOL推广持续加码,广告主尝试跨域归因
2.种草成为主流述求,种草范式更加多元化
3.种草平台拉新继续,存量用户分布各不同
4.KOC投放持续增长,肩部KOL变带货黑马
5.KOL塌房事件频发,”清朗”行动正在进行
6.元宇宙正在开启中,超写实数字人潜力可期
二、2022 KOL营销六大实操指南
1.品效合一,跨域归因
2.互动量指导社媒投资优化
3.KOL风控及资产管理体系
4.内容种草,形式很重要
5.明鉴优选助力发掘虚拟KOL
6.打假先行,KOL评估的守护者
(数据来源:秒针系统&中国广告协会)
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